航空公司收益管理模型-pros公司首席科學家報告（英文版）.ppt99

Revenue Management and Dynamic Pricing: Part I
Outline
Concept
Example
Components
Real-Time Transaction Processing
Extracting, Transforming, and Loading Data
Forecasting
Optimization
Decision Support
Non-Traditional Applications
Further Reading and Special Interest Groups
Revenue Management and Dynamic Pricing
Revenue Management in Concept
What is Revenue Management?
Began in the airline industry
Seats on an aircraft divided into different products based on different restrictions
$1000 Y class product: can be purchased at any time, no restrictions, fully refundable
$200 Q class product: Requires 3 week advanced purchase, Saturday night stay, penalties for changing ticket after purchase
Question: How much inventory to make available in each class at each point in the sales cycle?
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