StrategicPlanningandthePlanningProcess(PPT39)英文

Strategic Planning and the Planning Process
Strategy and Planning – History and Definitions
James Bryan Quinn
A strategy is a pattern or plan that integrates an organization’s major goals, polices, and action sequences into a cohesive whole. A well-formulated strategy helps to marshal and allocate an organization’s resources into a unique and viable posture based on its relative internal competences and shortcomings, anticipated changes in the environment and contingent moves by intelligent opponents.

Henry Mintzberg
“A pattern in a stream of decisions”
“Position, perspective, pattern, plan”

Intended (The play book)
Deliberate (Following the play book)
Emergent (Fumble!)
Unrealized (Punt on 4th down)
Realized (The outcome of the game)

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