如何從無到有創建品牌(ppt 61頁)
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- 品牌管理
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- 146 KB
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- 相關資料：
- 創建品牌
如何從無到有創建品牌(ppt 61頁)內容簡介
如何從無到有創建品牌內容提要：
Background(Cont’d) 背景：
To solve the problem, President wished to create a new brand for its dairy products, capitalizing on the competitive edge of its superior refrigeration facilities and distribution system. In Taiwan, any beverage that comes in a Tetra Pak - be it a high-cost coffee or a low-cost soy milk - is always sold for either NT$10 or NT$15. And any beverage that comes in a can is always sold for NT$20.
為此“統一”希望為它的乳類食品建立一個新牌子，利用其在台灣具競爭力的冷凍設施及分配係統。在台灣，以Tetra Pak包裝的飲料 - 不論是高價的咖啡還是低價的豆奶 - 價錢總是10或15元新台幣。罐頭包裝飲料則賣 20元。
With the strong competition in the market and the ever-increasing cost of raw materials, we thought it would be great if we could sell the same kinds of beverages, in packages of the same volume, for a price of NT$25。
市場競爭激烈，原材料成本不斷上升，如果能將相同類別、相同容量的飲料賣到25元，那該多好！
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Background(Cont’d) 背景：
To solve the problem, President wished to create a new brand for its dairy products, capitalizing on the competitive edge of its superior refrigeration facilities and distribution system. In Taiwan, any beverage that comes in a Tetra Pak - be it a high-cost coffee or a low-cost soy milk - is always sold for either NT$10 or NT$15. And any beverage that comes in a can is always sold for NT$20.
為此“統一”希望為它的乳類食品建立一個新牌子，利用其在台灣具競爭力的冷凍設施及分配係統。在台灣，以Tetra Pak包裝的飲料 - 不論是高價的咖啡還是低價的豆奶 - 價錢總是10或15元新台幣。罐頭包裝飲料則賣 20元。
With the strong competition in the market and the ever-increasing cost of raw materials, we thought it would be great if we could sell the same kinds of beverages, in packages of the same volume, for a price of NT$25。
市場競爭激烈，原材料成本不斷上升，如果能將相同類別、相同容量的飲料賣到25元，那該多好！
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