INDUSTRY AND COMPETITIVE ANALYSIS(英文版)(ppt 32頁)

INDUSTRY AND COMPETITIVE ANALYSIS(英文版)內容提要：
Role of Situation Analysis in Strategy-Making
Methods of Industry and Competitive Analysis
Industry’s Dominant Economic Traits
Industry’s Competitive Forces
Drivers of Industry Change
Competitive Positions of Rivals
Competitive Moves of Rivals
Key Success Factors
Conclusions: Overall Industry Attractiveness
Conducting an Industry and Competitive Analysis
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The Experience Curve Effect：
An experience curve exists when unit costs decline as cumulative production volume increases because of
Accumulating production know-how
Growing mastery of the technology
The bigger the experience curve effect, the bigger the cost advantage of the firm with the largest cumulative production volume
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Rivalry Among Competing Sellers：
Usually the most powerful of the five forces
Check which weapons of competitive rivalry are most actively used by rivals in jockeying（嗣機尋找） for position
Price
Quality
Performance features offered
Customer service
Warranties/guarantees
Advertising/promotions
Dealer networks
Product innovation

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