品牌管理講座(PPT 29頁)

Victoria’s Secret: Objective
Intensification by weaving the ideas together將不同的IDEA組織在一起
Summary小結
Group Exercise 3分組練習
What We Have Done我們學習了什麼？
How We Got There如何得到？
Sequence 順序
Why We Have Done It為什麼我們這樣做？
Thus 因此
Was It Worth it? 它值得嗎？Is there a 360 Degree Plus?
Putting It All Together將所有的東西放在一起
Current Retrospective Cases案例回顧
Closing結束語
To Be Successful at 360 Degree Branding You Have to Be Clear About要成功運用360度品牌思考，我麼必須清楚
Biggest Recipe for Disaster導致災難的最大因素
Other Recipes for Disaster其他導致災難的因素

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