SWOTcarrefourxc9(家樂福全球情況和SWOT分析)(ppt 59頁)(英文)

Overview
Background
Operations
Sales By Format
Carrefour By Country
Sales Breakdown By Region, 2002
Sales Breakdown By Country, 2002
Latest Major Developments
Carrefour In Context
Leading Global Retailers’ Spread, 2002
Analysis By Country
Prospects And Strategy
SWOT Analysis
Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1
6 Avenue Raymond Poincaré, Paris 75116, France
Tel: +33 1 53 70 19 00
Fax: +33 1 53 70 86 16
Website: www.carrefour.com
Carrefour is the world’s second largest retailer in terms of sales.
Truly global player with operations in over 30 countries.
Major formats are hypermarkets, supermarkets and discount stores.
Well known for entering and adapting to emerging markets.
Group turnover (2002): EUR85.6 billion
Total number of stores (including franchises): 10,673
Carrefour SA was first listed on the French stock market in 1970. First opening stores in France during the 1960s, Carrefour went on to open the first hypermarkets in France and Europe.
First started expanding into the rest of Europe in the early 1970s and 1970s. At the same time the ED discount format was introduced.
The Carrefour own-label was introduced in 1985.
The first non-European store was opened in Brazil in 1975. Carrefour's first Asian store opened in Taiwan in 1989.
Carrefour announced its intention to merge with Promodès at the end of August 1999 with the merger approved in January 2000. The Carrefour name was retained with the majority of Promodès stores rebranded. The merger pushes Carrefour to second place in global retailing.
Carrefour operates a diverse portfolio of formats, including hypermarkets, supermarkets, discount stores, cash & carries, c-stores and a number of neighbourhood store formats for independent retailers.
Pioneer of hypermarket format. All hypermarkets trade under the Carrefour banner worldwide. With the opportunities for hypermarket openings in developed markets slowing, Carrefour’s strategy is to use the format to establish itself in emerging markets around the world.
Supermarkets trade under a variety of fascias, although Champion is the most important.
Discount stores are operated by Dia. Dia is now seen as a key brand for Carrefour’s future growth. Given the success of the Dia format with its high profitability levels, it is not surprising that Carrefour is placing more emphasis on the discount banner in order to grow internationally – especially in South America and Asia.
The strategy is to establish all these major formats (hypermarkets, supermarkets and discount stores) in all countries.

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