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現代渠道全球趨勢(PPT 63頁)

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渠道管理
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現代渠道, 全球趨勢
現代渠道全球趨勢(PPT 63頁)內容簡介
主要內容
GLOBAL RETAIL TRENDS:IMPLICATIONS FOR MANUFACTURERS全球零售趨勢:對廠商的啟示
Global Retail Trends 全球零售趨勢
Key Issues for Grocery Retailers 食品/雜貨零售商的關鍵問題
Retailers Are Getting Bigger… 零售商日益強大
Retailers Are Becoming More International 零售商越來越國際化
Formation of International Buying Groups國際采購機構
Multi-Channel Approach 多渠道發展
Discounters – Rapid Sales and Store Growth折扣店: 門店數量和銷售快速增長
Discounters - Evolving Ranges 折扣店- 品類發展
Rise of The Discounters 折扣店數量上升
Retailers’ Response To Discounters 零售商對折扣店的回應
Private Label 自有品牌
Private Label – Retailer Penetration Rates % 自有品牌-零售商滲透率%
Private Label - Carrefour Tiered Approach 自有品牌-家樂福產品層級
Private label - Margin builder 自有品牌- 利潤創造者
Private Label – Brands in Danger 自有品牌- 使眾多品牌身處險境
Cost Reduction 成本降低
Cost Reduction – Shelf Ready Packaging 成本降低-貨架專用包裝
Cost Reduction – RFID (Radio Frequency Identification)成本降低- 無線電頻率識別技術
Cost Reduction – Data Sharing 成本降低- 數據分享
Cost Reduction – Data Sharing成本降低– 數據分享
Cost Reduction – B2B Exchanges成本降低-電子商務交換平台
Key Issues for Grocery Retailers Summary: 食品/雜貨零售商的關鍵問題彙總
Implications for Manufacturers – Size 對廠商的啟示-規模
Implications for Manufacturers – Size 對廠商的啟示-規模Alignment with ‘winning’ retailer 與“成功的”零售商結盟
Implications for Manufacturers – Discounters 對廠商的啟示-折扣店
Implications for Manufacturers – Private Label對廠商的啟示-自有品牌Create dominant brand 建立強勢品牌
Implications for Manufacturers – Price Wars對廠商的啟示-價格戰
Implications for Manufacturers – Cost Reduction對廠商的啟示-成本降低Develop shelf ready packaging 發展貨架專用包裝
Implications for Manufacturers – Cost Reduction對廠商的啟示-成本降低Invest in new supply chain technologies 投資先進的供應鏈技術
Manufacturers’ Response 廠商的回應
Manufacturers’ Response – Collaboration 廠商的回應-協作
Manufacturers’ Response – Mergers & Acquisitions廠商的回應-合並&收購
Manufacturers’ Response – P&G 廠商的回應-寶潔
Manufacturers’ Response – Restructuring 廠商的回應-重組
What will happen in China in the coming years?未來幾年,中國將會發生什麼?

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