中國移動18新利真人网 戰略管理(英文版)(ppt 101頁)

中國移動18新利真人网 戰略管理內容簡介：
Historically, the growth challenge has been simple
Serve pent-up demand with one basic product
“Build the network, activate subscribers, collect the payments”
Increasing competition and new technologies mean dramatic challenges
Tremendous emphasis on marketing and sales
Intense warfare requiring strategy and tactics
Increasing importance of customer relationship management and service
The need to develop partnerships and create new businesses
Increasing pressure on technical abilities--broader definition of technology
Increasing pressure on overall cost position and productivity
Need for commercially-driven senior management, working as a team
These strains create a need for a fundamental rethink of HR strategy

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