內在分析(PPT 50頁)

The Internal Environment: Resources, Capabilities andCore Competence
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Sustainability of a Competitive Advantage競爭優勢之持久性
Sustainability of a competitive advantage is a function of:
the rate of core-competence obsolescence due to environmental changes老化速度
the availability of substitutes for the core competence替代品
the imitability of the core competence複製
External and Internal Analyses
External and Internal Analyses

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