IBM的內部資料ppt59

LEAP
Presented by: Eric Pelander
Contents
Subject or context

Major idea or recommendation

Benefits or value proposition

Evidence and analysis

Detailed recommendations and actions
This Effort Is Designed to Assist the XYZ Company to identify Wireless Market Opportunities
Internet Channels Will Provide Incremental Leads and Revenue
IBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct
The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction
Each of these channels appeal to customers with unique buying behaviors
Competitors are moving into the online leasing space; XYZ Company should move quickly

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