消費者行為學培訓英文版(PPT 21頁)
消費者行為學培訓英文版(PPT 21頁)內容簡介
CHAPTER 1Consumer Behavior andConsumer Research
What is Consumer Behavior?
Consumer Influences
Organizational Influences
Why Study Consumer Behavior?
Consumer Research Methods
The Underlying Principles of Consumer Behavior
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What is Consumer Behavior?
Consumer Influences
Organizational Influences
Why Study Consumer Behavior?
Consumer Research Methods
The Underlying Principles of Consumer Behavior
..............................
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