體育營銷（PDF 48）

Arena Football League HistoryArena History?1987 Inaugural Season -4 Teams?19 teams to play in 2004?2004 marks the League’s 18th season?2nd longest running professional football league in America?AFL signed 2 year deal with NBC in 2002, first national network TV deal in league history?AF2 developed in 2001 -minor league of AFL?Attendance up 24% in 2002 & 2003?Philadelphia Soul, Austin Wranglers & New Orleans Voodoo named as 2004 expansion teams?League estimates 3 million fans for 2004 AFL & AF2 games?ESPN Chilton Poll states that Arena Football is one of the fastest rising sports in America
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