廣告類英文文獻(PPT 136頁)

主要內容
The Age of Advertising
Background Information
Introduction
Language Points
1. feature:
Clifton Webb
"The man in the Hathaway shirt"
Outrage 複合詞 out＋rage
2. There is no accident about this.
Symbolist poetry and painting
Symbolist painting
Symbolist poetry and Omar Khayya?m
3. …the sorry scheme of things as they are is forever being remolded nearer to the heart's desire.
4. get into the habit of:
psychiatric
LUCKYSTRIKE
綠色清涼版本的LuckyStrike1917年的好彩的女性吸煙運動廣告
1940年版本的LuckyStrike
早年的一些宣傳海報
5. have a way of:
6. hold together: vt./vi.可分開用
clan
mystic
communal
7. communal participation:
8. a sense of mystic communion:
verdict
9. associate in the minds with:
hygiene
grotesque
Thanks to
10. hook-up:
the Medici family：
11. art dealer:
Moulin Rouge
turnover
12. a case in point:
13. symptoms of virtue or beauty:
14. creep into:不知不覺到來，漸漸產生/出現
15. in effect:
16. turn our faces away from:
17. display advertising:
Hold back
stunt
hitch
contrive
18. a storm of orders:
extract
19.be likened to:
anthropology
20.social and psychological landscape:
merge
21. in stitches of laughter:
Go about
22.The reason this does not happen is not that…barrage of appeals that we go about our business, " as we say.
throb
Reel（roll的同源異體詞）
stimulus
23. dispense with:
24. mingle with
24. mingle with 2001年1月第53題
25.bring sth into focus :
As a rule
snobbism
bureaucracy
Conform六級高頻詞
Conform2000年6月第63題
Conform2001年1月第54題
Conform 練習題
Key to Exercises
I. Comprehension of the Text i.
I. Comprehension of the Text ii.
III. Vocabulary
III. Cloze
IV. Translation

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