現代零售學論文（英文版）(doc 28頁)

現代零售學論文（英文版）目錄：
Introduction……………………1
Literature Review……………………1
Section I: Family Mart……………………2
Research Background……………………2
Research Objects……………………2
Types of Merchandise……………………2
Variety and Assortment……………………3
Services Offered……………………4
Prices and the Cost of Offering Breadth and Depth of Merchandise and Services………4
Customer Buying Behavior……………………4
Retail Market Strategy……………………4
Section II: Bellavita……………………5
Research Background……………………5
Research Objects……………………5
Types of Merchandise……………………5
Variety and Assortment……………………5
Services Offered……………………6
Prices and the Cost of Offering Breadth and Depth of Merchandise and Services……………………6
Customer Buying Behavior……………………7
Retail Market Strategy……………………7
Section III: H&M Location……………………7
Introduction……………………7
Product’s Categories & Markets……………………8
Supply Chain……………………8
Why no H&M in Taiwan?……………………9
ECFA……………………9
The Economic and Political condition……………………9
Competition……………………10
Comparison……………………10
Locations in Hong Kong and Taiwan……………………11
Trade area……………………12
i Taipei – Q square……………………12
ZhongXiao DunHua TongLin Department Store and Breeze ZhongXiao……………………13
Hankyu Department Store……………………13
Huff Gravity Model……………………14
Transportation Categories……………………15
Section IV: Costco……………………15
Introduction……………………15
Membership Warehouse Club……………………15
History……………………16
Retail Market Strategy……………………16
Target Market Strategy……………………16
Products……………………16
Promotions……………………17
Price……………………17
Presentation……………………18
Layout……………………18
Personnel and Customer Service……………………19
Human Resource Management……………………19
Human Resource……………………19
Objectives……………………19
Organizational Structure and Plan……………………20
Information System……………………20
Customer Relationship Management……………………20
Merchandise Management……………………20
Managing Merchandise Assortments……………………20
Warehouse……………………21
Conclusion……………………21
References……………………22
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