第一個經營計劃(ppt 24頁)(英文)

The Initial Business Plan
Informs outsiders of your intentions.
Guides your early months of trading.
Must show investors the expected rate of return and that there is a good chance of being paid back.
Must demonstrate your managerial competence.
Must assess the strengths of your team.
Must demonstrate a good market for your product or service.
Focuses upon critical success factors.
Should “grab the attention” of the reader.
The Written Plan
Executive summary
Description of business
Personnel
Marketing
Operations
Human resources
Capital resources
Financial statements…………

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