品牌管理之目標顧客群零售模式講義(ppt 36頁)

品牌管理之目標顧客群零售模式講義目錄：
1 - Identify Target Household “確定目標顧客群”
2 - Establish Core Competency “構建核心競爭力”
3 - Define Value Propositions “定義並傳達價值命題”
4 - Create Shopper Offering “圍繞顧客群創建商品組合”
5 - Establish Corporate Roles, Tactics, Measures “確定總體角色, 策略, 衡量標準”
6 - Shopper Offering Assessment “評估商品組合”
7 - Create Shopper Offering Business Plans “創立商品組合的業務發展計劃”
8 - Assess Shopper Value Proposition Effectiveness “定期評估價值命題的有效性”

品牌管理之目標顧客群零售模式講義內容提要：

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