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GROUP AND PERSONAL INFLUENCE(ppt 18頁)

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消費者行為
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805 KB
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相關資料:
nf, en, ce
GROUP AND PERSONAL INFLUENCE(ppt 18頁)內容簡介

GROUP AND PERSONAL INFLUENCE contents:
1、Types of Reference Groups
2、Types of Group Influence
3、How Reference Groups Influence Individuals
4、Special Sources of Influences
5、Word of Mouth

GROUP AND PERSONAL INFLUENCE Intorduction:
GROUP AND PERSONAL INFLUENCE


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