營銷知識核心概念(英文版)(ppt 43頁)

營銷知識核心概念(英文版)目錄：
1、Needs, wants, and demands
2、Products (goods, services, and ideas)
3、Value, cost, and satisfaction
4、Exchange and transactions
5、Relationships and networks
6、Markets
7、Marketers and prospects

營銷知識核心概念(英文版)內容提要：
1.Company develops a more powerful lighting system
2.Company develops a device for measuring the energy efficiency of any lighting system
3.Company develops a device for measuring illumination level
4.Company develops a software program to teach lighting fundamentals to TV studio personnel
5.Competitor develops a superior lighting system
6.Major prolonged economic depression
7.Higher costs
8.Legislation to reduce number of TV studio licenses
Demographic/economicenvironmentTechnological/physical environment Political/legalenvironmentSocial/cultural
environment。
Level ofdemandEconomicoutlookInterest rateRate of techno-logical changePolitical andregulatorydevelopmentsCompetitivedevelopmentsSocial responsi-bility concerns。

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